Select a real organisation which is (Easy Jet airline), and identify a key marketing problem or challenge faced by the organisation. Through valid, accurate and reliable research, analyse the root causes of your selected problem area and present your result and conclusions. You must critically appraise your research to demonstrate validity.
Use your conclusions to deliver clear recommendations for change which will help the organisation overcome this challenge. you must clearly identify who will be affected by the change, and what resources will be required.
Present your findings in a fully structured academic report, including a full bibliography