Assignment on COS Australia

  1. Introduction, background context, industry background:
  • Introduction of COS and company background
  1. Situation Analysis, Key findings incl. critical issues in “new” product launch, targeting, positioning:


  • Review of COS’s current and anticipated organizational resources, Competitive environment, SWOT analysis, Aansoff growth matrix, Porter five forces, segmentation, targeting and positioning strategies
  1. Final section:
  2. Branding strategies
  3. Product strategies
  4. Pricing strategies
  5. Promotion strategies
  6. Distribution strategies
  7. Other relevant strategies
  8. Recommendations


N.B. these are some sample bullet points/strategies but not limited to work on your marketing report.

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