Assignment on COS Australia

1. Introduction, background context, industry background:

• Introduction of COS and company background

2. Situation Analysis, Key findings incl. critical issues in “new” product launch, targeting, positioning:

• Review of COS’s current and anticipated organizational resources, Competitive environment, SWOT analysis, Aansoff growth matrix, Porter five forces, segmentation, targeting and positioning strategies

3. Final section:
4. Branding strategies
5. Product strategies
6. Pricing strategies
7. Promotion strategies
8. Distribution strategies
9. Other relevant strategies
10. Recommendations

N.B. these are some sample bullet points/strategies but not limited to work on your marketing report.