A marketing analysis of Bulla dairy

– Aim: Conduct a marketing analysis of Bulla dairy



Marking criteria:

– Aim: A study of the marketing environment and strategy of Bulla dairy

– Describe the marketing background of the company that includes key information about the industry indicating where the company fits and/or positions itself paying special attention to sustainable practices- environment, society, resources use, etc (10%)

– Analyse the main products, services, suppliers and customers of the company (10%)

– Describe the following marketing strategies used by the company

pricing (10%)

promotion (10%)

distribution (10%)

– Compare the marketing mix to its competitors (10%)

– Make recommendations for improvement of marketing mix for product(s) to become more competitive- Include relevant sustainability aspects (20%)

– Appendix: Include a Swot analysis and positioning chart (10%)

– Report writing and referencing (10%)

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