Alibaba Success Stories:
Alibaba – Technology behind Business
Report on the following questions on Alibaba.com (B2B public e-Marketplace).
You will need to read and use the articles and publications, as posted on iLearn.
- List and analyse the major services provided by com
- What is com competitive advantage?
- What is com positioning in the market?
- Explain the online business model and strategy Alibaba.com as employed (provide screenshots/examples where appropriate).
- How is com online e-business marketing strategy innovative?
- What are the business motivations for buying on com?
- What is the contribution of com to global trade? What are some of the potential limitations?
- What is the main pricing method used by com?
|· Formal academic writing style required· Proof reading (spelling, grammar) is essential
· References according to Harvard Referencing style
· Scholarly work must be included
· 10 page report (inc. Table of Contents), plus references and appendix.
· Using the Harvard referencing system.
· The report is to be typed and 1.5 spaced (a standard 12 point font ).
Suggested structure for the report:
- Executive Summary
3. Theory and Concepts (Use case studies as examples) 4. Key Findings / Discussion of your research topic
5. Recommendations and conclusions
6. Reference list (Harvard Referencing Method)
Report Assessment Criteria
Critical Analysis 30%
Depth of Issues Covered 30%
Report Style 10%