Assignment on COS Australia
1. Introduction, background context, industry background:
• Introduction of COS and company background
2. Situation Analysis, Key findings incl. critical issues in “new” product launch, targeting, positioning:

• Review of COS’s current and anticipated organizational resources, Competitive environment, SWOT analysis, Aansoff growth matrix, Porter five forces, segmentation, targeting and positioning strategies
3. Final section:
a. Branding strategies
b. Product strategies
c. Pricing strategies
d. Promotion strategies
e. Distribution strategies
f. Other relevant strategies
g. Recommendations