Business Plan
Adventure Tours Australia
(ATA) Business Plan
Executive Summary
Hard adventure tourism is
one of the fastest growing tourism segments in Australia. However, analysis
indicates that, despite the huge growth being recorded, the industry remains
underexploited and this creates an attractive business opportunity for Adventure
Tours Australia, which is one of Australia’s largest soft adventure tour
service providers. This business plan has provided the market feasibility
indicates that ATA stands to exploit a huge market opportunity by entering into
this market. Hard adventure activities that the company will provide include bushwalking,
scuba diving kits, ice skating, ballooning, snorkelling, white water rafting, fishing, cave
exploration, biking, bungee jumping, camping, rappelling, sky diving, and other
outdoor activities. The customers will consist of both domestic and
international tourists with the key target markets being Asia, the UK, Europe,
China, India and Japan, North America and New Zealand, the younger generation
and the wealthy with enough disposable income to spend on vacation and leisure.
The business plan has also elaborated the technical and financial feasibility
analysis that indicates that the company has the technological and financial
strength to implement the business plan.
Table of Contents
2.7 Cost and Revenue Structures. 7
3.1 External Factors to Bear 8
4.2 Product Production Option. 9
4.3 Resources for Product Development 9
5.1 Projected Revenue and Cost 10
6.0 Human Resource Feasibility. 10
Statement of Comprehensive Income
Sales Forecast
Items | June 2017-May 2018 | June 2018-May 2019 |
(AU$) | (AU$) | |
Hot air ballooning, | 50,000 | 90,000 |
Rock and mountain climbing | 20,000 | 50,000 |
Sky diving | 80,000 | 100,000 |
Scuba diving | 90,000 | 100,000 |
Snorkelling | 45,000 | 120,000 |
Cave exploration | 60,000 | 75,000 |
White water rafting | 40,000 | 60,000 |
Mountain biking | 100,000 | 160,000 |
Total Sales | 485,000 | 755,000 |
Expenses | 560,000 | 125,000 |
Net Profit/Loss | (75,000) | 630,000 |