What is a communication audit?
“Communication audits assess the tangible and intangible communications resources of an organisation.” (Szondi & Theilmann in Tench & Yeomans, 2009, p.212
You are required to conduct an audit of an organisation’s internal communication processes and techniques.
‘Processes and techniques’ might include:
• Face-to-face communication – meetings, information seminars, informal exchanges
• Induction programs
• Newsletters, staff magazines
• Letters, memos, noticeboards, posters, communication books – any form of written communication that is used internally
• Intranet and online communication methods including email and social media-type platforms.
In auditing these processes/techniques students should consider the aims/objectives of the communication, frequency, where it originates from, content and effectiveness.
The organisation can be government-based, non-government or private sector.
Choose an organisation with which you are familiar – it could be your workplace, a sporting club, community organisation, cultural or religious group, or social organisation. Discuss your choice with your tutor in week 2 to ensure it is appropriate.
Your audit must be presented in a professional report format. (Refer to the Report Template provided under ‘Assessments’ on the course website for more information.)
Suggested structure of your report
Executive Summary (not included in word count)
Background – about the organisation and the aims of the audit
Target publics – remember to focus on internal publics (staff, volunteers, members or other internal stakeholders)
Goals and objectives of your organisation’s internal communications program
Body of the report– identify, analyse and critique the internal communication processes and techniques used by your organisation.
Recommendations
Conclusion
References, Bibliography
Appendices – 1-2 page newsletter or internal magazine spread; examples of items audited, where appropriate.
Remember to:
• Discuss and apply relevant academic literature on organisational culture, structure, management and leadership throughout, as appropriate. (The course reading list is a good starting point but you will need to research more widely.)
• Use an appropriate writing style and tone, and to pay attention to clarity, spelling and grammar.
• Pay attention to the presentation of your report.