Communicating in an IT Environment facebook concept map
Communicating in an IT Environment
Assignment 1a – Concept mapping and thesis statement
Related objectives from the Unit Outline
1. identify a variety of information sources;
2. demonstrate skills in the location and selection of information and information
3. demonstrate skills in the written, visual and oral presentation of information;
4. describe the processes involved in the production and communication of
Student Learning Outcomes
Describe and demonstrate an understanding of concept mapping as an
organisational and thinking tool.
Demonstrate and improve summary writing.
Develop critical thinking and analysis skills.
Develop a topic as one or more thesis statements.
Demonstrate an understanding of how a thesis statement can be used to
direct research and inquiry.
Due Date: Friday, 28 August (midnight)
Assessment Value: 20% of total mark
Assignment 1a topic – Mapping continuance intention in the personal use of
In 2012, Facebook floated on the New York stock exchange marking its transition
from a private to a public company. The Facebook IPO was the largest tech stock
offering by market capitalization in NASDAQ history, eclipsing Google’s debut years
. Market capitalization reflected investor optimism that Facebook’s huge user
base could be translated into company profits.
In 2013, Facebook’s profitability was mixed but ended on a high recording a thirdquarter
profit of $425 million as advertisers boosted spending on promotions
Steadman, I. (2012). Facebook shares start trading in largest ever tech IPO. Retrieved from
http://www.wired.co.uk/news/archive/2012-05/18/facebook-floats-up-up-and-away (4 February, 2013)
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targeting mobile-device users2
. In 2014, researchers at Princeton University
predicted Facebook’s demise by 2017.3
It is unclear if user motivation to adopt and
use Facebook will remain strong.
People use Facebook for many reasons, some psychological, others utilitarian.
Some users are abandoning Facebook for other Social Networking Services (SNSs)
for privacy, demographic and other reasons. In this assignment, you will investigate
the knowledge domain of factors affecting continuance intention to use Facebook.
With almost any kind of information system, user motivation to use the system means
success or failure to the engineers, business analysts, interface designers and other
professionals who have contributed to the design and implementation effort. If you
want your project to succeed, you need to have a grasp of user centred variables that
affect adoption and continuous intention. You will be surprised at how much is
known about user acceptance and the formation of continuance intention. There are
many sources of understanding including:
Human Computer Interaction
Technology acceptance theories and models
Risk management/Externality (e.g. privacy, security)
For Assignment 1a, you will need to submit:
1. a concept map of factors affecting continuance intention as a Facebook
2. examples of argumentative, analytical and expository thesis statements
developed from concepts in your map on the theme of continuance intention
3. a summary reflection on concept mapping and learner reflection (500 words)
Task 1 – Concept map:
The concept map should demonstrate your understanding of factors that shape
continuance intention with Facebook, including factors that both promote or
detract from Facebook acceptance and use.
Focus Question: What factors shape continuance intention with Facebook?
For example, users with good social media self-confidence are more likely to
manifest continuation intention. On the other hand, users who are concerned
about online privacy are less likely to manifest continuance intention and more
likely to demonstrate the condition of social media fatigue.4
3 Cannarella, J. et al. (2014). Epidemiological modeling of online social network dynamics. Retrieved
4 Bright, L. F., Kleiser, S. B., & Grau, S. L. (2015). Too much Facebook? An exploratory examination
of social media fatigue. Computers in Human Behavior, 44(0), 148-155. doi:
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With the concept map (Task 1), map as many factors as you can. Your map
should be based on evidence found in the peer reviewed literature on
Facebook use. You can access this literature via the Academic One Search
Library Interface. Use the vocabulary of human computer behaviour research
to describe what you have found i.e. the terminology found in the literature.
It is recommended that you use the concept mapping tool CMap which is installed
in labs and available as freeware via the URL found in the resources section of
this assignment description.
Task 2 – Thesis statements
Lecture 4 ‘Thesis statements and Internet Information Literacy’ introduces the idea of
a thesis statement – a point that you want to make in a piece of academic writing.
For example, our research might have convinced us that:
The need for self-affirmation shapes FB continuance intention.
Three kinds of thesis statements are discussed in Module 4 of the lecture program:
For Task 2, find THREE peer reviewed articles on factors in Facebook continuance
intention and develop a thesis statement for each paper that describes a point or
argument found in the paper. Statements can be any combination of argumentation,
analysis or exposition, but should be uni-dimensional in the expression of a position
on continuance intention.
Task 3- Your summary paragraph (500-1000 words – approximately 1 A4 page)
1. A description of concept mapping;
2. An explanation of why we use concept mapping as a thinking and
organisational tool; and
3. A learner reflection on your experience carrying out Tasks 1 & 2.
Include in-text references in the summary paragraph about concept mapping and an
end of text reference list. Check the plagiarism information at the end of this task
Concept mapping software (free):
o CMap- http://cmap.ihmc.us/
o Hint: to save images <shift>PrtSc, then paste into your Word doc.
PDF is also available as an export option.
Johnston,C. (2010). Concept Mapping, Teaching and Learning Unit,
University of Melbourne. Retrieved March 1, 2010 from
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Landsberger, J.F. (2010). Concept – or mind-mapping: Explanation. Study
Guides and Strategies. Retrieved Macrh 1, 2010 from
Module 4 – Thesis statements and Internet Information Literacy (Lecture).
Contains examples of argumentative, analytical and expository type thesis
Format and Submission
Your assignment should be word processed with a title page containing your
name, student number, the assignment title and your tutor’s name.
NOTE: Review the 1a submission template in the Assessments area.
Preferably submit your assignment electronically as a single Word document
in BlackBoard. If your concept map contains lots of concepts, please upload
PDF copy to the map with the Word copy to assist with readability.
The file name should be in the following form:
Your assignment should reflect current workplace standards and is a working
document designed to help you refine both technical report writing skills and
evaluative/analytical skills. Your learner reflection should be
o Wordprocessed, using Times New Roman in size 11 font.
o Page layout should have 3cm wide side margins and 2.5cm top and
o Header information containing the unit code and title.
o Footer information containing student name, number and page
o All headings should be bold, size 12 Arial, sub-headings bold, size
Since this assessment is designed to reflect workplace and academic best
practice, marks will be awarded for literacy and presentation and the use of
The Marking key for Assessment 1a is provided on the Assessment Page of this unit.
Use the Marking Key when writing your assignment.
Please ensure that you have read and understood the information on plagiarism
provided on the Overview page of this course.
Every university assignment must demonstrate 2 essential criteria to be awarded a
1. You must demonstrate the depth and breadth of your research by using in
text and an end of text reference list; and
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2. You must demonstrate your understandings by using your own words.