Competitive Analysis – Myer Australia

1. Overview of why Myer experiencing turbulence
-Look at analyze the financial over the past 3 years/ Company Statement
2. Identify the company’s capabilities
Tangible( financial- balance sheet, current asset, non- current asset, look up analysts views about Myer financial status), Brand Value, Culture, Organisation Capability, Intangible ( human, skills, communication, motivation)
3. Conduct an industry&competitive analysis ( The structural Determinants of Competition)
4. Identify the company’s competitive advantage ( Porter’s Generic Strategies)
5. Recommend strategies: this is the most important part.

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