Critically appraise the view expressed by the authors of the article that “Innovation Trauma” largely contributed to the failure of Sun Ray.
Assignment Task
With reference to the case study article provided (titled – “Failure at Sun Systems”), produce an essay that addresses the following brief–
Critically appraise the view expressed by the authors of the article that “Innovation Trauma” largely contributed to the failure of Sun Ray. To what extent could major management errors explain this innovation failure?
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