Customer relationship management is an integral part of effective marketing

1. Customer relationship management is an integral part of effective marketing.

More specifically, strong brands are not only those that can be easily recognized

by consumers, they are also able to build and sustain a strong relationship with

them. Examine how brands can build strong and long-lasting relationships with

customers. What is it that they need to focus on and why? Discuss examples of

brands that succeeded in building successful relationships with their customers.

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