DIRЕСT MАRKЕTING

Assessment 2 – Direct Response Offer
In assessment # 1 you provided details of a product and your direct marketing offer. Please refer back to that product as we now focus on pricing and after sales service.
1. What internal and external factors will influence your pricing strategy? Choose one of each and explain the impact.
<<Please write your answer here>>
2. What techniques would you use to determine the price of your product? Provide two (2) suggestions
<<Please write your answer here>>
3. What short term pricing strategy would you employ to attract customer customers? Choose one and explain why.
<<Please write your answer here>>
4. What payment term options will you provide to your customers? Explain your rationale.
<<Please write your answer here>>
5. How will you ensure that delivery or service is fulfilled promptly after a purchase?
<<Please write your answer here>>
6. Explain your procedures to ensure that customers are responded to promptly when they have queries or complaints regarding the product or service. Provide two (2) suggestions.
<<Please write your answer here>>
7. Explain how your customers could access the following:
a. Instant, accurate information about status of delivery of products or service
b. Customer account information
<<Please write your answer here>>
Assessment 2 Part B – Written or Oral Questions
1. What skills would your staff require to build relationships with customers? Provide three (3) suggestions
<<Please write your answer here>>
2. How would you ensure customers are served in a correct and fair order?
<<Please write your answer here>>
3. How could staff assist in developing and refining direct response offers in response to customer feedback?
<<Please write your answer here>>
Assessment 2 Part C – Presentation
Prepare a 5 minute presentation using PowerPoint to explain to the product being offered.
o Upload the presentation (*.ppt) as a second document – two documents (.docx and .ppt) will save if both uploaded correctly.
o Attend tutorial and present “product offer” slides in class to the trainer before Week 9.

find the cost of your paper