Strategic Planning
General Framework
Discuss Strategic Planning distinguishing it and contrasting it with other planning functions and
techniques.
Individual Components
1. The use of BCG Analysis in formulating the strategies for the management of a portfolio of
products or services offered to the market
2. Product life cycle as a guide to the management of a portfolio of products or services offered
to the market (Take two examples: CISCO’s FLIP camera and the typical electric jug)
3. SWOT Analysis and the concepts of ‘fit’ and ‘stretch’
4. Porters Competitive Strategies (Illustrate with examples)