Discuss the strategic challenges ZARA and explore what could be done in order to address these challenges

Discuss the strategic challenges ZARA and explore what could be done in order to address these challenges.

  1. a) internalise the concepts, theories and models covered in the module, and b) develop the ability to critically apply them in practice

The assignment should:

  1. begin with a brief introduction outlining the aims, key arguments/conclusions and the structure of the assignment; (approx. 400-500 words)
  2. provide an informative overview of the organisation, including the relevant characteristics such as industry, location, size, and age; (approx. 200-300 words)
  3. describe the strategic goals and challenges of your chosen organisation by using the relevant concepts and theories from the module; You can use any of the theories and tools covered in the module to analyse your chosen organisation. (approx. 850-1,000 words)
  4. Reflect on what the organisation could do to address these challenges (with reference to the theories covered in the module, the wider relevant literature and/or other business cases, if relevant); (approx. 850-1,000 words)
  5. conclude with a summary of key points and possible recommendations. (approx. 400-500 words)
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