Question:

Discuss the strategic targets set, both long term and competitive and explain how they intend to achieve these goals.

Answer: Strategic importance of Quality.

Key words: Operations, administration, Strategy and long term goals, normative decisions.

SAMPLE ANSWERS

2.0 ABB’s Strategic Targets

To attain continuous quality improvement, ABB has set strategic targets both long term and competitive. The organisation knows that it cannot enhance quality without transparency. This has led to the creation of the ABB social policy which set the business ethics standards. To attain sustainability in product design and quality the following long and short term goals are set: building new sustainable products, using new technology to reduce environmental impact, attain energy efficiency and enhance ISO 14025 in coming up with environmental friendly products. Moreover, ABB has..

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