Discuss why an understanding of national culture is important for multi-national or trans-national corporations seeking to operate in a global business environment.

National Culture
General Framework
Discuss why an understanding of national culture is important for multi-national or trans-national
corporations seeking to operate in a global business environment. Outline the dimensions commonly
used in describing national culture.
Individual Components
Each individual should choose a different country classifying it in terms of the commonly-used
dimensions for describing national culture. Choose the countries wisely so that differences can be
highlighted. Each member should seek to find specific examples in their country of choice to illustrate
the classification they have made.

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