BUS800 E-Commerce Strategy
S2 /2015
PROJECT
Project Overview
The purpose of the E-Commerce Strategy project is to give students an opportunity to explore how some of the concepts introduced in E-Commerce can be applied in practice. Specifically, students assume the role of a business strategist who has been hired by a new or existing business to write a strategy plan for an e-commerce initiative that the organisation is considering.
This assignment is not literature review or just a collection online material reviewing an existing large company’s published E-Commerce proposals or accomplishments.
Project Preparation and Submission
In Week 1 and 2 students should start thinking about their projects as soon as possible.
Examples of “E-Commerce” topics applied to strategy include some or a combination of:
 Online Retailing
 B2B Private and Public E-Marketplaces
 E-Supply Chains
 Collaborative Commerce
 Intrabusiness E-Commerce,
 Corporate Portals
 E-CRM
 E-Commerce Security
 Mobile Commerce
 Location-Based Applications
 Social Commerce
 Cloud Computing
 Software As A Service (SaaS)
Other information
 Choose either a company that is using E-commerce but can do it better or one that isn’t using Ecommerce but you think it should
 Can be either a local or global organisation
 Can be either a large or small organisation
 It can’t be an organisation we doing a case study on during the course (see the unit outline)
Project Information
Developing an E-Commerce Business Plan for an organisation.
 You can develop this plan by working in groups or as an individual assessment item.
 Business Planning structure is required for the project.
 Proof reading (spelling, grammar) is essential.
 References according to Harvard Referencing Method.
 Upload the final plan onto Turnitin on iLearn.
 No of pages: 15 page report (inc. Table of Contents), plus references and appendix.
 Late reports will attract a 20% penalty of the assignment mark for each day late.
 Students are expected to maintain an appropriate standard in presenting their report. Remember to
 Acknowledge your sources throughout the report using the Harvard referencing system. The report is to be typed and 1.5 spaced (a standard 12 point font should be used). Students are expected to maintain an appropriate standard in presenting their report. It should be checked for spelling, consistency and clarity of expression.
Due Date: The Project is due at the end of Week 10 (Sunday 18th October 2015 at 11.55pm).
Upload the project onto Turnitin on iLearn.
Recommended Structure:
 Title Page:
 Table Of Contents:
 Executive summary:
 Introduction and Background
 Business Concept:
 Analysis:
 Strategy (Plan): (main section)
 Including
o Objectives
o Strategy – Business (online) model
o A brief description of products and services (Value Proposition)
o Service Delivery Strategy
o Critical success factors required to make this business a success.
 Recommendations / Conclusions
 Recommendations about what the organisation should do next, based on the analysis and strategy presented in the plan.
References – using the Harvard Referencing Method
 Appendices
Report Assessment Criteria
Application of relevant theory 20%
Critical Analysis 20%
Strategy 30%
Recommendations 20%
Report Style 10%