entrepreneurial business plan




This assessment task assists students to develop skills in:
• applying the principles of entrepreneurship to research and judge the feasibility of a recognised opportunity; and
• choosing appropriate methodologies to formulate and present a business plan for a new venture


Task Overview: Students are required to identify an opportunity for which they will need to develop an entrepreneurial business plan. The plan must be forward projecting for at least three years and not be an existing business. Students may use an existing business organisation provided the entrepreneurial effort within that business is dramatically new to that business. The completed business plan should follow the overall model explained in the “Business Planning” section of the course materials. As a guide a typical business plan includes an executive summary, business goals, management plan, market research and analysis, marketing plan, operational plan, financial plan and an action plan. Students are encouraged to place emphasis on the unique entrepreneurial aspects of their plan. Opportunity identification and assessment should feature prominently. Linked to this focus, students should also discuss the feasibility, (or otherwise) of their plan. This should be a brief discussion as to whether their plan will or will not work and why. Try to very briefly identify the key reasons behind your final outcome. The business plan audience is very important and in this instance, when writing the plan, students should imagine their plan being presented to an investor for scrutiny and hopefully, investment into the opportunity.

The word limit will require students to be succinct and relevant. Information contained in the appendix is not assessable and should purely substantiate your presented data and research. The word limit is final and absolute and excludes the table of contents, tables, graphs, graphics, and appendices.


Assessment Criteria: See marking guide in Moodle for criteria weighting
• Opportunity identification, originality and assessment
• Quality of content and structure of the business plan
• Ability to integrate elements of entrepreneurship theory into the plan
• Substantiation and quality of research into the proposal which includes in-text references and bibliography
• Reasonable and businesslike feasibility assessment

There are often problems with students confusing themselves with how to present academic information. It is strongly recommended that students read the provided handbooks (page 2) and ask their lecturer for help in producing their work to strict academic standards. University graduates all have strong writing and reasoning abilities and have been stringently assessed during their years as Bachelor students. As an Applied Degree student, you must attain this same standard to pass this course. Therefore, students should expect very high levels of academic stringency from lecturers in assessing assignment work

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