Exploring Global Business Challenges from Multiple Perspectives – “Apple and CSR”
TBS802 – Exploring Global Business Challenges from Multiple Perspectives
2015 Trimester 3 Assessment 1
Topic – “Apple and CSR”
Apple is a large multinational company based in the United States of America.
Its global annual revenue in 2014 was US$182 billion (MarketWatch.com, n.d.)
It is characterised by strong marketing and innovative products. It develops strong
loyalty amongst its customers. Loyal customers often are featured in news bulletins
lining up outside Apple stores before opening to be amongst the first to purchase
Apple can command premium prices on various products and also has an overall
supply chain which generates 40% profit margins compared with 10-20% from
However, Apple has also received criticism for some of its labour practices, including
outsourcing (mainly to China). Various manufacturers contracted by Apple such as
Foxxconn have been criticised for employees working long hours and receiving low
pay (Guardian, 2014). Currently, Apple has been investigated in Australia regarding
its tax practices (The Australian Business Review, 2015).
Daily Mail Australia, 2006. The stark reality of iPod’s Chinese factories. Daily Mail
Australia. retrieved 2 August, 2015.
MarketWatch.com, n.d., Annual Financials for Apple Inc., MarketWatch.com,
retrieved 2 August, 2015.
Satariano, A., & Burrows, P., 2011, Apple’s Supply-Chain Secret? Hoard Lasers,
Bloomberg Business, retrieved 2 August, 2015.
The Australian Business Review, 2015. Apple sys it pays all the taxes it owes.. The
Australian Business Review. retrieved 2 August, 2015.
The Guardian, 2014. Apple under fire again for working conditions at Chinese
factories. retrieved 2 August, 2015.
YOUR ASSIGNMENT IS TO WRITE A REFLECTIVE REPORT IN WHICH YOU
ADDRESS THE FOLLOWING ISSUES –
1) Discuss Apple’s business model. How does it seek to address the issue of
‘Corporate Social Responsibility’ (CSR).
2) What are the advantages and disadvantages for Apple’s business model –
also, which stakeholders win and which stakeholders lose from Apple’s
activities? Is it possible to satisfy all stakeholders, if so, how, if not, why not?
3) Would you personally invest some of your money in Apple? Explain you
4) Do you think society is better off due to the existence of companies such as