Global Connection through Technology

Global Connection through Technology

 

 

You have been appointed as a “Lead Digital Consultant” to Etihad Airways to help them become a Digital Master in digital-rich and competitive world.

 

  • (10%) Sketch Etihad Airways Business Model as discussed in class. You must identify all the actors, resources, infrastructures, and at least four transactions informational flows. You may select transactions such as “make a reservation”, “modify a reservation”, “signup for a vacation package”, “shop on-line by redeeming your air miles”, etc.
  • (10%) Now, sketch Etihad Airways “Unification Business Operating Model”, which similar to Delta Airlines.
  • (10%) Using the diagram below, place Etihad on one of the below quadrants. You must choose one and only one quadrant. Your answer must assess Etihad’s Digital Capabilities and Leadership Capabilities as detailed in each quadrant.
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