How Information Technology Strategy and Investments influence Firm Performance

How Information Technology Strategy and Investments influence Firm Performance: Conjecture and Empirical Evidence Authors: Mithas, Sunil; Rust, Roland T. MIS Quarterly. Mar2016, Vol. 40 Issue 1, p223-246. Article can be found on UNE EBSCOhost by clicking HERE Having read the article please answer the following questions. Q1. Why are the authors studying information technology strategy and investments to influence firms performance. (3 Marks) Q2. Describe why the authors claim that IT Strategic Emphasis moderates the relationship between IT investments and firm performance (page 226). (6 Marks) Q3. Discuss the main findings of the study (page 234). (6 Marks)

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