Identify some of the ethical dilemmas that may arise when using marketing practice as a vehicle for social change

The aim of this assessment is to critically analyse the application of commercial marketing practices as means of
addressing social, environmental and economic sustainability. Based upon your review of the case study The Last Mile,
class presentation and in-class discussions, your own research and critical review of broader application of social
marketing practice for international development you should:
Essay
1. Identify some of the ethical dilemmas that may arise when using marketing practice as a vehicle for social
change
2. Analysis, critique and review the ‘human resources’ issues that may impact upon the social marketing
organisation and channel intermediaries and end users
3. Describe and contrast alternative pricing and distribution models used in social marketing using examples
from practice
4. Recommend strategies that relating to 1, 2 and 3 above that could be adopted to create a sustainable social
business model based upon the case

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