Topic: “ In developing strategy, it is essential to use PEST analysis as a precursor to using Porter’s five forces ”. Discuss the merits of this proposition.

Paper Type: Essay

Word Count: 2500 words

Module: Global information Systems For Strategic Advantage

Course title: International Business

Referencing Style: Harvard

Educational Level: Masters (MSc)

The topic can be dealt with in a variety of ways, including as a theoretical “think piece”, a review of the secondary literature, or as an applied analysis or case study. As you interpret these suggestions for the purpose of the essay, keep in mind the constraints under which you are working. You will be assessed on the appropriateness of your arguments in addition to the skill with which you write the essay. The essay should be approximately around 2500 words.