Investigating the Analytics Landscape
BUS5PB – Principles of Business Analytics
Assignment: Investigating the Analytics Landscape
Assignment Type: Individual
The first assignment provides an opportunity to investigate the analytics landscape in business organisations through research and review of relevant resources.
The assignment consists of two activities,
Activity 1: Current context
Conduct a research study on one of the following topics of business analytics. In your study, focus on the interplay between the different forms of analytics (descriptive, inferential, predictive and prescriptive).
- A detailed study of analytics in a particular industry domain, e.g., telecommunications, finances, banking, education, not-for-profit organizations, etc.
- A case study of various business analytics initiatives undertaken by organizations: why they succeed or fail
Activity 2: Emerging trends
Conduct a research study on one of the emerging trends of business analytics,
- Big Data analytics
- Mobile analytics
- Business analytics and the Internet of Things
- Business analytics and cognitive computing
- Any other notable emerging trend
You are to conduct a comprehensive literature search on your chosen topics, collate and analyse your findings/readings, identify the key areas you wish to discuss and compile a professionally written report (of varying word limits, details given below) as your assignment submission.
- Each report should contain an appropriate title that captures both topics. (A (not-so creative) example: A research report on analytics in Finance and Mobile analytics)
- The report should contain an executive summary that provides an overview of the content on each topic.
- The body of the report should contain a ‘table of contents’, ‘introduction’, logically organized subsections on each topic, a ‘conclusion’ and a ‘list of references’.
- You may include diagrams, tables and charts – these do not count towards the word limit.
- You are free to choose what percentage of the report will focus on each topic.
- The length of the assignment excludes table of contents and references. When using length as a guide, the assessor will consider if the submission is reasonably succinct. That is, long article with little content will result in a lower grade than a shorter article covering about the same amount of content.
- Word limit: no less than 4000 words