STRАTЕGIС МАNАGЕMЕNT – Tesla

Part I: Summary
►External Environment (20%)
• Summary: Ext. – Summary of the case: analyzing the external
environments (Industry, Market, Economy and so on)
• The summary fully covers external environment which mentioned on
the case and it is well written in terms of the industry, the market,
and the economy.
►Internal Resource and Capabilities (20%)
• Summary: Int. – Summary of the case: analyzing the company’s status
in the view point of O/F/M/T (Operations, Finance, Marketing,
Technology).
• 1) The summary fully covers the internal resources/capabilities which
mentioned on the case.
• 2) The summary is well written in terms of the industry, the market,
and the economy.

Part II: Questionnaire
►1. Should BMW expect Tesla to grow into a strong direct
competitor like Audi, versus Tesla being limited a to a niche or
being just a flash in the pan?

Is Tesla at competitive
advantage or disadvantage? How will that evolve? (10%)
• 1) Properly using the strategic management tools (SWOT, VRIO,
PEST(EL) and so on) perfectly.
• 2) Internal analysis for all three companies (Tesla, BMW, Audi)
• 3) At least one external analysis and one internal analysis must be
established.
• 4) The answer must be aligned with these analysis.