marketing channel

The Task:


Compare and discuss NIKE and Lorna Jane (active wear industry).


You will need to address the following aspects in your report:

  • A description of the various channels within each organisation
  • A rating of the strengths and weaknesses of (both organisations’ channels) based on industry research and theory from text and relevant lectures.
  • The strategic roles and comparisons of these channels in both organisations’ marketing mix
  • The integration of traditional and non traditional formats (ie. physical & virtual stores) The conclusion will consist of advice/recommendations for a (fictitious) new entrant to the relevant industry, which is clearly based on the above analysis (again in the same or similar industry to the organisations being profiled above)
find the cost of your paper