The Task:

Compare and discuss NIKE and Lorna Jane (active wear industry).

You will need to address the following aspects in your report:

• A description of the various channels within each organisation
• A rating of the strengths and weaknesses of (both organisations’ channels) based on industry research and theory from text and relevant lectures.
• The strategic roles and comparisons of these channels in both organisations’ marketing mix
• The integration of traditional and non traditional formats (ie. physical & virtual stores) The conclusion will consist of advice/recommendations for a (fictitious) new entrant to the relevant industry, which is clearly based on the above analysis (again in the same or similar industry to the organisations being profiled above)