Marketing mix – 4Рs framework


This assignment is designed to facilitate your use of key marketing concepts, including the marketing mix (4Ps), and to identify business processes that contribute to marketing strategy.


You are to select an organisation that has used a contemporary marketing approach to grow its market share. You will need to screen one or more of: available public information, marketing materials, annual reports, company websites, industry reports, government data, traditional media, social media, advertising campaigns, and any other relevant sources, to identify marketing practices that led to the success or failure of their marketing strategy.

Using the 4Ps framework, you are required to critique the selected organisation’s apparent application of their marketing theory and planning.
The length of this paper is to be 3000 words

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