marketing mix product, price, placement, and promotion
Provide an example of the four areas of the marketing mix—product, price, placement, and promotion—used by each of your selected companies. Discuss where their marketing mix strategies are similar and where they are different. Explain the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy. Also, consider the element of ethical promotion and social responsibility toward consumers. In addition to company websites and are excellent resources to find
information about markets and individual companies. Your essay must include an introduction. You must also reference at least one journal article from Online Library
and two articles from business-related or news websites; therefore, your essay should be supported by at least three sources.