Marketing Report Outline Sample

Marketing Report Outline Sample

Activity	Detail	Page #
1. Executive Summary 2. Introduction and background to the company	Half a page executive summary Introduction to the task, definition, purpose and value of a SWOT analysis for organizations. Introduction to the company being analysed – including e.g. RELEVANT history, current market, product lines etc	1
3. SWOT table	On one page, present the SWOT analysis in a table format, making sure to rank the elements in each of the SWOT dimensions.	2
4. Findings a. Explanation of the SWOT table	Students are required to provide an overview of their findings and describe their approach and choice of ranking.	3
5. Recommendations a. Target market b. New product description c. Customer value proposition d. Justification of the choice of new product using at least one strategy	Identify and describe using segmenting variables, one target market being served by your company. Describe your new product designed for your identified target market. Include the relevant marketing mix variables. Explain the customer value provided by your new product. Explain how their new product ‘fits’ with the SWOT analysis by describing at least one strategy profile being addressed (e.g. S-O, W-O etc.)	4-6
6. References list and Appendices	Harvard Referencing style	7 onwards