MGT2SME SPORT MEDIA– ASSESSMENT 6 – GUIDELINES FOR THE MEDIA PORTFOLIO OVERVIEW:
These guidelines are supplementary information to what is provided on p. 8 of the Subject Guide.
TASK DESCRIPTION:
Each student will develop a comprehensive media portfolio for a professional sport organisation based on a number of media communication tools (media release, fact sheet, media advisory, media plan and media guide) discussed in the textbook, lectures and tutorials.
Each student has been assigned the task as Media Manager for the Australian team and will develop a portfolio for the media in the lead-up to one of the following international sport events:
The2019InternationalCricketCouncil(ICC)CricketWorldCuptobehostedbyEnglandandWales. The first ICC Cricket World Cup took place in 1975 in England and was won by the West Indies, while the most recent tournament took place in 2015 and co-host Australia defeated New Zealand in the final.
The2015NetballWorldCuptobeheldinSydney,Australia.
Formerly known as the World Netball Championships, the event was first held in 1963 and has traditionally been dominated by the Australian Netball Diamonds and the New Zealand Silver Ferns national teams.
The2019AsianFootballConfederation(AFC)AsianCupFinalstobehostedbytheUnitedArab Emirates (UAE).
The AFC Asian Cup is the second oldest confederation football championship behind South America’s Copa América and the tournament winner automatically goes on to represent Asia in the FIFA Confederations Cup. Australia left the Oceania Football Confederation almost a decade ago to join the AFC and in only their third appearance, the Socceroos won the 2015 Asian Cup.
LEARNING OUTCOME:
This assessment is designed to assist you to:
• Apply a range of tools and strategies to promote the achievements of sport organisations.