Negotiation contents between Virgin Airlines and Singapore Airlines

Case Analysis and Research Report:

1) Define the scope of the negotiation.

2) Discuss what factors need to be taken into account, the quality of the alternatives

and their practical implications.

3) Discuss what should be included in the negotiation script for each negotiation


4) Discuss what other options than those described in the scenario.

5) What lessons learned from this past negotiation.

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