Question: Decide on a new “fictional” consumer product or service for an existing brand you wish to bring to market.

Product: Shin Guard to be manufactured by Adidas

Write on the following;
1. Strategies: Product, Pricing, Place/Distribution, Promotion, People, Process, Physical Evidence/Packaging, Positioning. (Different heading for each)

2. Action Plan and Implementation: How you are going to achieve the goals, in what time-frame, the projected budget, who is doing what, etc.

3. Evaluation: How the results will be tracked and measured.