Provide the full essay on your chosen Multinational Enterprise making use of the material from the whole unit that is most relevant to your chosen case. The emphasis needs to be on the analysis of issues confronting the firm and you need to use the theories and approaches of this unit to address these issues

Write the essay on your chosen Multinational Enterprise.

What is your chosen firm’s competitive advantage? And is its competitive advantage sustainable in the long-term?

This is an individual assignment. Provide the full essay on your chosen Multinational Enterprise making use of the material from the whole unit that is most relevant to your chosen case. The emphasis needs to be on the analysis of issues confronting the firm and you need to use the theories and approaches of this unit to address these issues.

The later chapters of the text complete the coverage of the business environment and cover topics more focused on the behaviour, operations and management of international firms. You need to use the topics in these chapters to assess the relevance of these concepts to your chosen case.

We will highlight many of the potential issues facing MNEs in class and the Moodle site may be used to offer supplementary guidance if required.
An assessment evaluation and cover sheet will be provided on the Moodle site. Read it for guidance on the presentation of your work. Check you have covered all the points in this sheet before you hand in the assignment.

Take care to use correct citation methods: use Harvard Author/Date (Check the UC library site for full information on these methods).

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