Report Apple Inc Case Study

Report “Apple Inc Case Study”
REPORT: Approximately 2000 words
The Task:
For this Report you are to research publically available material on Apple Inc and its competitors to provide comprehensive answers to the following questions. It is expected that each section be answered in around 500 words. Bullet points are fine. Feel free to add diagrams or tables. Ensure that you use in text referencing. Remember, this is a Turnitin Report. Do not copy and paste. If you are quoting a reference, ensure that you use quotation marks and acknowledge the source.
Each section carries a weighting of 25%. Complete all FOUR sections. Ensure that you provide answers to each section (do not repeat the questions as it will be picked up as plagiarism) and your list of references.

Appendix 1 contains information on academic writing and the correct way to cite references.
Consider the principles discussed the chapters in textbook, Robbins et al.
Consider the chapters on:
– Contemporary management trends
– Organisational culture,
– Managing in a global environment
– Social responsibility and managerial ethics
– Managing change and innovation
– Decision making, planning and strategic management.
Complete answers for each section will need to include a mention of pertinent sections of the textbook. Do not use the textbook as the authority on Steve Jobs or Apple. There are more comprehensive and up to date sources.
1. Consider the post 2000 period for Apple. What do you think were the driving forces that led to Apple’s phenomenal success to become the world’s largest company by market capitalisation? How did Apple identify and capitalise on market trends? How did they achieve global success? Which companies lost market share? Which market segments grew as a result of Apple’s strategies?

2. Describe Steve Jobs’ management style. What was it like working for Jobs? How would describe the culture at Apple? How would you rate Apple in terms of social responsibility and managerial ethics? Has Tim Cook adopted a different style?
3. Provide an overview of Apple’s current market position. Why has it declined from its pinnacle of market leadership in the smartphone and tablet segments? Is Apple losing its ‘cool’? Why did Apple fail to adequately defend its market position? Will Android expand its dominance of smart phone operating systems? What about Xiaomi, Huawei and OnePlus, will they effectively compete globally against Apple? Apple had a first mover’s advantage, market leadership in its major segments and a massive cash flow to fund investment. What went wrong?

4. Apple continues to innovate its product line with the Apple Watch and the latest upgrades to iPhone with the 6S and 6S Plus, iPad with the Pro, iTunes Radio and a new Apple TV set-top box. Why did Apple choose these directions? Is Apple playing catch up? If you were the CEO, how would you steer new product development at Apple? The Board and shareholders would certainly like to see Apple regain its reputation as the market innovative, not follower. Is this possible or is Apple’s decline going to continue? Considering the large technology companies, which one would be your first choice for employment? Why?

Appendix 1
Academic writing is not like writing a novel. Informal writing styles are not encouraged. You are required to substantiate what you write/say in your academic and professional lives. (I feel, I think, I did, My feeling is …), is generally to be avoided
You need to state the source of your information in assignments. Furthermore it is generally considered politically-correct to avoid gender specific writing styles; in other words don’t refer to authors/people/whoever as he, unless they actually are male – examine the following link. Use the Harvard referencing style
Citing vs. quoting
1. Where an idea is ‘adopted/adapted’ from an author but restated in your words one uses citing as a means of establishing where the information was derived from. For example …… Smith (1990) was inclined to believe that … blah blah blah, … (where blah blah blah are your words, but the author’s ideas). No page number needs to be included for citing authors (but you must include the author’s surname, and date of publication of the reference where you have derived the information from).
2. Where the words have simply been lifted/copied directly by you, is referred to as quoting someone. For example ….. it was felt that “of all the database schemas, the object relational approach is…..” (Zhang, 1990 p. 53). In this case quotation marks are used as well as a page number stating where the information directly came from.
Report Structure:
A formal report structure with Table of Contents and Executive Summary are not required. Simply number your sections as 1 to 4, corresponding to the questions being answered. The entire submission should be single spaced and use an 11 or 12 point common font style.
To improve readability, feel free to use bullet points, short paragraphs, tables and diagrams.

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