Assignment Instructions

Select four significant business events that are scheduled to be held in Perth in the next 12 months,

Two meetings/conferences and two exhibitions/trade shows.

Your 3,200 word report (approximately 800 words on each event) needs to provide full details of the event,

Including its business purpose, economic and other benefits for Western Australia, venue description/issues and

Marketing approach. It should also outline the stakeholders that are involved in managing the events and their objectives and an analysis of intended customers and why they may be attracted to the even. Also include picture for each one if applicable.