1.1 The History of Small Business and Entrepreneurship

Instructions: Click and watch the link above. Kavita Ramdas, President and CEO of the Global Fund for Women, defines entrepreneurship by looking to the word’s roots in the French language.
http://iipdigital.usembassy.gov/st/english/publication/2011/07/20110727111003su0.1185528.html#axzz3rHifz8dR
Instructions: Click and read the linked material above. Conte, the author, is a former editor and reporter for The Wall Street Journal, and here he explains how small businesses have built the American economy and bolstered democracy throughout history.

1.1.1 Small Business Development in America
http://iipdigital.usembassy.gov/st/english/publication/2008/08/20080814215602xjyrrep0.6187664.html#axzz3rHifz8dR
Instructions: Click and read the linked material above. Conte, the author, is a former editor and reporter for The Wall Street Journal, and here he explains how small businesses have built the American economy and bolstered democracy throughout history.

1.1.2 Microeconomics and Entrepreneurship
http://www.brighthub.com/office/entrepreneurs/articles/40782.aspx
Instructions: Click the link and read the article which describes entrepreneurship and the history of small business ownership.

1.1.3 Economists
http://www.econlib.org/library/Enc/Entrepreneurship.html
Instructions: To view this part of the unit, click on the link above. The scholarly understanding of entrepreneurship is partially due to the work of economist Joseph Schumpeter. He defined an entrepreneur as a person with the ability to convert an idea into a successful innovation or business venture. Additionally, he coined the term “creative destruction” and credited entrepreneurs for the dynamism of industries’ long-term economic growth.

1.1.4 Types of Entrepreneurs
http://www.kauffman.org/multimedia/sketchbook/kauffman-sketchbook-three-things
Instructions: Click the link above and watch the clip.

1.1.5 Entrepreneurs vs. Intrapreneurs
http://www.paggu.com/entrepreneurship/what-is-intrapreneurship-difference-features-and-examples-of-intrapreneurs/
Instructions: Click the link above and read the article which explains the difference between an entrepreneur and an intrapreneur.
1.1.6 Small Business vs. High-Growth Enterprises
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2341
Instructions: Watch the 1-hour video “Evolution of a CEO.” This video is part of a weekly series that brings innovation leaders from business, finance, technology, education, and philanthropy together in order to share their insights with aspiring entrepreneurs all over the world. Many business subjects are covered, including intrapreneurship, entrepreneurship, and high-growth business.

1.2 The Planning Process
http://iipdigital.usembassy.gov/st/english/publication/2008/06/20080603224751eaifas0.2897608.html#axzz3rHifz8dR
Instructions: Click and read the linked material above. The material explains the importance of the planning process.

1.2.1 Characteristics of a Successful Entrepreneur
http://iipdigital.usembassy.gov/st/english/publication/2011/07/20110727111003su0.1185528.html#axzz3rHifz8dR
Instructions: Click and read the links above. This material identifies some of the common qualities of a successful entrepreneur and provides some useful guidelines for determining whether one should pursue entrepreneurship as a career choice.

1.2.2 Phases of the Entrepreneurial Process

Instructions: Click and watch the linked material above.

1.2.3 Business Evaluation Checklist
Read: Developing New Products and Services: “Chapter 12, Section 11: Due Dilligence”
Instructions: Read this section (in your textbook list above), which discusses what a business plan is, why you should make a business plan, when you should make a business plan, and how you can make a business plan.

1.2.4 Legal Issues
http://www.inc.com/articles/2000/06/19438.html
Instructions: To review this resource, click on the link above. In this reading, you will be introduced to the various forms of business ownership. Pay careful attention to the area of this resource that covers the main advantages and drawbacks of each form of ownership. This information will help you more clearly understand the foundational elements of legal business structures.

http://www.stopfakes.gov/
Instructions: To access this part of the course, click on the link above. After clicking on this link you will find the reading on the right hand side of the page. You will have to click on the ‘Intellectual Property’ link which is highlighted in red. This reading will answer a series of questions to help you more fully understand the concept of intellectual property. There are a variety of elements covered, including but not limited to trademarks, copyrights, and patents. There are hyperlinks available within this resource that will take you to additional insight.

1.2.5 Business Ethics
Read: Small Business Management in the 21st Century: 1.4 Ethics
Instructions: Click and read the linked material above.

2.1 The Management Team
https://itunes.apple.com/au/podcast/entrepreneurship-business/id213621355?mt=2
Instructions: Via the link above, listen to the lecture “Entrepreneurship & Business Course, Class 4: Building a Team.” Mark Juliano discusses how to build a management team, perhaps the most important thing an entrepreneur can do.

2.1.1 Managers vs. Leaders
Read: Principles of Management: “Chapter 1, Section 1 and 2”
Instructions: Read these sections from the textbook provided above.

2.1.2 Leadership Styles
Read: Principles of Management: “Chapter 10: Leading People and Organizations”
Instructions: Read this chapter.

2.1.3 Emotional Intelligence
Read: Organisational Behaviour: “Chapter 7, Section 4: Emotions at Work”
Instructions: Read this section.

2.1.4 Succession Planning
Read: Principles of Management: “Chapter 16, Section 5: Designing a High-Performance Work System”
Instructions: Read this section, which describes succession planning and its value.

2.2 Board of Advisors

Instructions: Click the link above and watch this video

2.3 Hiring A-Players
https://www.ag.ndsu.edu/smallbusiness/documents/fact-sheets/news-articles/staffing-and-personnel/hiring-your-first-employee
Instructions: Read this article. Hiring your first employee is a huge step for a small business. If your small business has reached the point where you need help because the assistance of family and friends no longer covers the gaps, you may have reached the point where you need to bring paid staff on board.

2.4 Team Building and Group Dynamics
Read: Organisational Behaviour: “Chapter 9: Managing Groups and Teams”
Instructions: Read this chapter.

2.5 Conflict Resolution
Read: Organisational Behaviour: “Chapter 10: Conflict and Negotiations”
Instructions: Read this chapter.

3.1 Business Planning
Read: Developing New Products and Services: “Chapter 12: Developing a Business Plan”
Instructions: Read this section
https://podcasts.ox.ac.uk/building-business-entrepreneurship-and-ideal-business-plan
Instructions: Via the link above, click the “Building a Business: Entrepreneurship and the Ideal Business Plan” podcast. In this ninth installment of the 2009/10 “Building a Business” lecture series, Fiona Reid talks about how to write a good business plan and provides advice on how to sell a business plan to investors. “Building a Business” is a nine-week, evening lecture series on basic business skills, covering good business practice and focusing on science entrepreneurship. While designed around technological enterprise, the material is relevant to general business practice.

3.1.1 How to Write a Great Business Plan
https://itunes.apple.com/us/itunes-u/yale-entrepreneurial-institute/id384902524
Instructions: Via the above link, click the podcast “How to Write a Business Plan.” Professor Maureen Burke discusses do’s and don’ts of writing a business plan. This podcast runs approximately 40:58 minutes.
3.2 The Outline for a Business Plan
http://articles.bplans.com/a-standard-business-plan-outline/
Instructions: Please read the following article in its entirety.
Read: Business Fundamentals: “Chapter 1, Section 9: Operations”
Instructions: Pay close attention to this reading, as it forms the basis for the concepts outlined in the following submodules.
Read: Developing New Products and Services: “Chapter 12, Section 4: Business Plan Template”
Instructions: Keep this template handy as you write the first couple of drafts of your business plan as an entrepreneur.

3.2.1 Executive Summary
Read: Business Fundamentals: “Operations: the logistical rim on the wheel”
Instructions: Read this section.

3.2.2 Company Mission and Description
http://articles.bplans.com/writing-a-mission-statement/
Instructions: Click and read the linked material above for an explanation of the importance of the mission statement and some sample mission statements.
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=1457
Instructions: Click the link above and Watch each of the seven videos for this series by scrolling through the playlist on the right (Simple Mission Statement, Focus on Building a Brand, The Three Circle Strategy, Strengths of Silicon Valley, Silicon Valley: An Ecosystem, Silicon Valley: Changing with the times, Career Advice: Five Takeaways). Each ranging from about a minute to six minutes in length.

3.2.3 Products and Services
http://homebusiness.about.com/od/businessplans/a/biz-plan-format.htm
Instructions: Click and read the linked material above. It explains the product or services section of a business plan.

3.2.4 Marketing Strategy

Instructions: Study this slideshow on how to create the marketing strategy section of a business plan.

3.2.5 Operations Management
Read: “Business Fundamentals Chapter 5: Selecting and Managing Your Team” and “Business Fundamentals Chapter 7: Operations Management”
Instructions: Chapter 5 covers human resource management and its potential for creating and sustaining competitive advantage. Chapter 7 covers operations decisions and considerations when starting a business.

3.2.6 Management and Leadership
http://ctb.ku.edu/en/table-of-contents/leadership/effective-manager/management-plan/main
Instructions: Click and read the linked material above, which outlines the key components of a business plan’s management plan section.

3.2.7 Expenses and Capitalisation
https://en.wikibooks.org/wiki/Sustainable_Business/Can_you_afford_to_start_up%3F
Instructions: Read the section titled, “Calculating Set-Up Costs and Working Capital”.

3.2.8 Financial Plan
https://en.wikibooks.org/wiki/Organic_Business_Guide/Planning_and_managing_your_business
Instructions: Click and read the linked material above for information on financial plans.

4.1 Market Research
Read: Principles of Marketing: “Chapter 1: What is Marketing?”
Instructions: Read chapter 1, sections 1 through 5. The material introduces marketing and its role in the business world.
Read: Business Fundamentals: “Chapter 6: Marketing on a Global Scale”
Instructions: Via the link above, select, and read “Business Fundamentals Chapter 6: Marketing on a Global Scale.” This chapter covers marketing concepts.

4.1.1 Primary Research
http://www.allbusiness.com/the-difference-between-secondary-and-primary-market-research-1310-1.html
Instructions: Click and read the linked material above.
http://www.allbusiness.com/the-difference-between-secondary-and-primary-market-research-1310-1.html
nstructions: Click and read the linked material above.

4.1.2 Secondary Research
http://www.steppingstones.ca/index.php/component/content/article?id=64:secondary-research
Instructions: Click and read the linked material above.

4.1.3 Marketing Data
Read: Principles of Marketing: “Chapter 10: Gathering and Using Information – Marketing Research and Market Intelligence”
Instructions: Read this chapter, which introduces the student to the steps in the marketing research process.

4.1.4 Market Demands
http://www.regions.com/small_business/resource_01.rf
Instructions: Click and read the linked material above.

4.1.4.1 Growth Potential
Read: Principles of Marketing: “Chapter 7, Section 2: Managing New Products: The Product Life Cycle”
Instructions: Read this section, which discusses the product life cycle and the stages of growth potential.

4.1.4.2 Trends
http://www.entrepreneur.com/article/78002
Instructions: Click and read the linked material above, which will help students understand the concept of market trends.

4.1.4.3 Barriers
Read: Principles of Marketing: “Chapter 5, Section 3: Selecting Target Markets and Target-Market Strategies”
Instructions: Read this section, which discusses marketing trends and potential barriers. This chapter also covers Niche marketing.

4.1.4.4 Technology
Read: “Business Fundamentals Chapter 10: Leveraging Information Technology”
Instructions: Read “Business Fundamentals Chapter 10: Leveraging Information Technology.” There are a number of chapter subsections that have to be read within this resource. To view each subsection of chapter 10, you will have to click on each subsequent area within the chapter. Reading the content in each subsection will require you to scroll downwards using the scroll bar on the right-side of the page.

4.2 Product & Services
https://itunes.apple.com/podcast/entrepreneurship-business/id213621355
Instructions: Via the link above, listen to the lecture titled “Entrepreneurship & Business Course, Class 7: Identifying the Target Market Marketing Budgets.” This lecture will help the student figure out the target market for products and services, and it includes information on segmentation and sizing your market.

4.2.1 Features & Benefits
Read: “Business Fundamentals Chapter 13: Adding Products and Services”
Instructions: Via the link above, read “Business Fundamentals Chapter 13: Adding Products and Services.”

4.2.2 Customers
http://www.regions.com/small_business/resource_03.rf
Instructions: Click and read the linked material above, which discusses how to identify potential customers.

4.2.3 Competition
http://www.regions.com/small_business/resource_05.rf
Instructions: Click and read the article above.

4.3.1 Niche
http://entrepreneurs.about.com/od/salesmarketing/a/nichemarketing.htm
Instructions: Please read the linked material above for an explanation of how entrepreneurs make their offerings unique and avoid competition.

4.3.2 Promotional Strategy
http://www.regions.com/small_business/resource_26.rf
Instructions: Click and read the linked material above.

4.4 Sales Forecast
Read: Principles of Marketing: “Chapter 16, Section 3: Forecasting”
Instructions: Read this section, which identifies types of forecasting methods and their advantages and disadvantages.
4.4.1 Pricing Strategy
http://www.regions.com/small_business/resource_07.rf
Instructions: Click and read the linked material above.

4.4.2 Distribution Channels
Read: Principles of Marketing: “Chapter 8, Section 4: Marketing Channel Strategies”
Instructions: Read this section for a discussion of various distribution strategies.

4.5 The Marketing Plan
Read: Principles of Marketing: “Chapter 16: The Marketing Plan”
Instructions: Read this chapter.

4.5.1 Executive Summary
Read: Small Business Management in the 21st Century: “Chapter 8, Section 2: The Marketing Plan”
Instructions: Read this section.

4.5.2 Situational Analysis
http://www.mplans.com/articles/the-essential-contents-of-a-marketing-plan/
Instructions: Click and read the linked material above, which explains situation analysis.

4.5.3 Competitor Analysis
http://www.smallbusinessnotes.com/starting-a-business/marketing-plan-competitor-and-issues-analysis.html
Instructions: Click and read the linked material above.

4.5.4 Strategic Partners
Read: Principles of Marketing: “Chapter 13, Section 2: Customer Relationships and Selling Strategies”
Instructions: Read this section, which discusses strategic partnerships.

4.5.5 Marketing Climate
http://www.quickmba.com/strategy/pest/
Instructions: Click and read the linked material above. It discusses PEST analysis, a process for scanning the environment in which a business plans to operate.
4.5.6 Segmentation
Read: Principles of Marketing: “Chapter 5: Market Segmenting, Targeting, and Positioning”
Instructions: Read this chapter.

4.5.7 Strategies
Read: Principles of Marketing: “Chapter 2: Strategic Planning”
Instructions: Read this chapter.

4.5.8 Pricing
https://itunes.apple.com/podcast/entrepreneurship-business/id213621355
Instructions: Via the link above, listen to the lecture “Entrepreneurship & Business Course, Class 21: Marketing Budgets.” Mark Juliano discusses where to spend your marketing dollars and the costs associated with different types of marketing vehicles.
http://www.smallbusinessnotes.com/marketing-your-business/pricing-a-product-or-service.html
Instructions: Click and read the linked material above.

4.5.9 Promotion
http://www.smallbusinessnotes.com/marketing-your-business/promoting-your-business.html
Instructions: Click and read the linked material above.
https://itunes.apple.com/podcast/entrepreneurship-business/id213621355
Instructions: Via the link above, listen to the lecture “Entrepreneurship & Business Course, Class 10b: Marketing.” Mark Juliano provides more marketing information, including public relations, trade shows, events, seminar selling, etc.

4.5.10 Distribution
Read: Principles of Marketing: “Chapter 8, Section 3: Functions Performed by Channel Partners”
Instructions: Read this section, which discusses product distribution.

5.1 The Financial Plan
Read: “Business Fundamentals Chapter 9: Financial and Managerial Accounting; Financing Your Organization”
Instructions: Via the link above, read “Business Fundamentals Chapter 9: Financial and Managerial Accounting: Financing Your Organization.” The chapter will provide you with a proper foundation in the financial and accounting aspects of operating a business.
5.1.1 Start-Up Costs
http://articles.bplans.com/starting-a-business/estimating-realistic-start-up-costs/62
Instructions: Click and read the linked material above.

5.1.2 Personal Financial Statements
Read: Personal Finance: “Chapter 3: Financial Statements”
Instructions: Read this section for information on the financial statements needed for business operations.

5.1.3 Profit and Loss Statements
http://money.howstuffworks.com/business-plans15.htm
Instructions: Click and read the linked material above.

5.1.4 Projections
https://itunes.apple.com/podcast/entrepreneurship-business/id213621355
Instructions: Click the link above and listen to the iTunes lecture titled “Entrepreneurship & Business Course, Class 6: Finance and Forecasting.” It discusses the basics of finance and forecasting, revenue projections, costs, etc.

5.1.5 Breakeven Analysis
http://entrepreneurs.about.com/od/businessplan/a/breakeven.htm
Instructions: Click the link above and read the article.

5.2 Investment/Lending Segments
https://itunes.apple.com/podcast/entrepreneurship-business/id213621355
Instructions: Click the link above and listen to the iTunes lecture titled “Entrepreneurship & Business Course, Class 5: Funding the Company.” The lecture discusses how much money a venture requires and how to raise that capital before comparing different funding sources.

5.2.1 Types of Lenders
http://entrepreneurship.org/resource-center/when-bad-loans-happen-to-good-entrepreneurs.aspx
Instructions: Click the link above and read the Kauffman Foundation’s article.

5.2.2 Banks
http://www.thedailymba.com/2011/02/14/the-advantages-of-a-business-loan/
nstructions: This article discusses the pros and cons of business loans and how to determine if this is right path for your business.
5.2.3 Venture Capital
http://entrepreneurship.org/resource-center/venture-capital-the-right-fit.aspx
Instructions: Click and read the linked material above.

5.2.4 Barter
http://www.shareable.net/blog/how-to-barter-give-and-get-stuff
Instructions: Click and read the links above. Be sure to watch any embedded videos.
https://www.ato.gov.au/Business/GST/In-detail/Rules-for-specific-transactions/Barter-transactions/Bartering-and-barter-exchanges/
Instructions: Read this section from the ATO regarding the tax implications of barter in Australia.

5.2.5 Customer Financing
http://www.startupnation.com/articles/creative-business-financing-options-customer-financing/
Instructions: Click and read the linked material above.

5.2.6 Asset-Based Lenders
http://www.entrepreneur.com/article/52726
Instructions: Click and read the linked material above.

5.3 Managing Growth
Read: “Business Fundamentals Chapter 15: Growth Strategies for Startups” and “Business Fundamentals Chapter 4: How to Organize and Lead an Entrepreneurial Venture: Organizational Stages of Growth”
Instructions: Via the links above, please read these two chapters. Be sure to read each module in the each chapter.

5.4 Exit Strategy
Read: Small Business Management in the 21st Century: “Chapter 14, Section 4: Exit Strategies”
Instructions: This reading covers the importance of developing a business’s exit strategy at the launch of the business and explains the pros and cons of various exit strategy options.