Some firms manage to be more innovative than others. They built a strong innovation culture in the firm. Examine what firms need to consider carefully when building an innovation culture.

1. Some firms manage to be more innovative than others. They built a strong

innovation culture in the firm. Examine what firms need to consider carefully

when building an innovation culture. What should they invest in? Give examples

of firms that were able to build a strong innovation culture as part of their

business and explore what other firms can learn from these examples.

find the cost of your paper