Strategic innovation management

Strategic innovation management Section B Case Study: (3000 words, weighting 85%) You will be allocated a group to work with on this part of the assessment. As a group you should choose an organization with which you are familiar. Carry out research on that company to enable you to conduct a short (3000 word) innovation review which explains how well they manage innovation. To help you we will introduce some audit frameworks and some example questions. Your report should contain your analysis of their strengths, their weaknesses and your recommendations for what they should do next to enhance their innovation management capability. Please draw upon academic material that has been provided in class. Also, feel free to make use of any other material to support your discussion but: • YOUR ASSIGNMENT MUST LIST SOURCES (including authors, Harvard style)

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