THE NATURE OF CREATIVITY AND INNOVATION

INDIVIDUAL STUDY OF THE NATURE OF CREATIVITY AND INNOVATION

  • Individual Essay – Analysis of personal and organisational styles and assessment of strategies for improvement, creative thinking and innovation Length 2000 words

 

1) Assessment Details

Each student is to submit a written essay, based on an exploration of the nature of creativity and innovation, how these are defined, what academics and others say about them, and what their own experiences are. The topic will relate to the theory and practice of creativity and innovation in an organisational setting and will require participants to research the current body of knowledge in the area, assess how this might impact their role in an organization, and present a case based on their research. To help you focus this, you should identify several examples of people and/or organisations whose success was/is based on innovation, and what they did to achieve their success with innovation. Look to identify the key ingredients to successful innovation – Focus, Creativity, Invention, and Entrepreneurship. Try to find people and organisations that are ‘less well known’ than the usual examples, such as Apple, Google, Uber etc. The aim is to learn how to ‘spot’ innovation in action all around you, so focus in your own industry, field, country, or area of interest to find your examples. The assignment report should be a document of 2000-2500 words plus an Executive Summary and Attachments as needed. Please also include a personal reflection on what you learnt by doing this assignment, and how

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