There are a number of key differences between ‘traditional’ organisations and innovative enterprises in the twenty-first century

‘There are a number of key differences between ‘traditional’ organisations and innovative enterprises in the twenty-first century’. Discuss.
Total word count is 3500 words
Please use and reference the following sources

Tidd, B and Bessant J (2014) Strategic Innovation Management, Chichester, Wiley. (Blackwell’s Leeds has a stock of this book including a digital version). 


PLEASE NOTE: The world is full of books on innovation. Don’t be too constrained by the list below – they are only suggestions – you might be able to source other books which meet your needs better. Of all the titles available, you might find several particularly helpful. They are:

Andriopoulos C and Dawson P (2009) Managing Change, Creativity and Innovation, London, Sage. 

Mayle D (2006) Managing Innovation and Change (Third Edition), London, Sage. 

Smith D (2006) Exploring Innovation (Second Edition) New York, McGraw Hill (provides an accessible and comprehensive overview). 

Tushman, L.M., and Anderson, P., (2004), Managing Strategic Innovation and Change, Oxford. 

To address the question you will need to explore the Fordist world of mass production for mass markets, relative stability with its focus on economies of scale, competition around cost, demand (thanks to Keynesian demand management) exceeding supply, ‘traditional’ organisations with largely mechanistic structures, command and control management systems dominate. Compare and contrast post-Fordism driven by revolutionary changes in technology, transformations in communications and transport, economies of scope replace economies of scale, countless niches served by flexible technology, a parallel fragmentation of society (post-modernism), supply exceeds demand fuelling intense competition on a shrinking globalised world stage, the importance of the ‘information society’ and the ‘learning organisation’ or at least organisations which learn (not always the same thing), the search for quality, VOT, Kaizan and so on. Innovation now central concern. Impact on organisations? 

What do these developments mean for them? How can they respond? How should they respond? What old habits and preoccupations need shedding? What does an innovative enterprise look like?

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