Assessment 2 (30%) – Individual Assignment – Learning Outcomes 1, 2 & 3
Word limit: 1,200 to 1,500 words
Students are expected to complete an individual essay. This should discuss the significance of design and experience as a strategic component for your chosen community event in the current social and economic climate, i.e. indicate the importance of these elements for success. Your response must make reference to an organized community event from
www.thatsmelbourne.com.au/Whatson/community/Community/Pages/CommunityEvents.aspx
http://www.visitvictoria.com/Regions/Melbourne/Events/Community http://www.eventsvictoria.com/
http://www.weekendnotes.com/melbourne/community-events/

Your essay should have three sections (each worth 10% of the total mark for the unit), these are
1. Identify and explain the significance of the core value of the event in guiding the design of the event. (see Brown & James. 2004 and others)
2. Identify and analyse the design of the event (e.g. layout, use of colour and other physical attributes (e.g. access and ticketing). Your work must make reference to supporting theory regarding design for both components.
3. Assess the visitor experience in the chosen event, with reference to the above. You should also suggest and explain how this will affect their expectations for future events. Your work must make reference to and discuss supporting theory relating to experience.
Note:
• You need to provide an academic framework for these assessments. You should do this by reading, understanding and referring to textbooks, refereed journal articles and other materials produced for university level study which relate to creativity and design for organised and managed events. Work that does not include or includes a very limited level of application of these source types will be downgraded.
• It will be viewed favourably if a mix of citations (books, journal articles, reports, Internet sources, newspapers, etc) is used in your assignments. Do not use Wikipedia as it is not a credible source of information for university level assessment (although it can be a useful source of information for personal use and to direct your research.)