Understanding factors that influence shopping mall behaviors
In this assignment you are required to write a desk research report/literature review on shopping mall behavior.
The Question is: Understanding factors that influence shopping mall behaviors.
I would select the AGE FACTOR in this assignment.
Few more additional points for direction
- Clear introduction
- The write-up should clearly state the research questions/statement.
- Clearly statement of the purpose of literature review
- Adequate background research
- Provide an overview of what has been written on a topic
- Provide an overview of key concepts
- Inclusion of any theory that you have identified in your search
- Description of the approach
- Description of the process followed in reviewing of the literature
- Description of sources
- Debate between Schools of thought
- I would recommend to you any two of the above two approaches
Example : How does shopping behavior influenced by age ?
Who spend more money ( adult, older people, ext. ) ?
- Identifying gaps
- Direction for future study
- All three aspects must be covered
- Logical presentation of thoughts, clarity of thoughts and expressions.
- Overall discussion and arguments. –flow, grammar, report/write up presentation