Desk Research

In this assignment you are required to write a desk research report/literature review on shopping mall behavior.

The Question is: Understanding factors that influence shopping mall behaviors.

I would select the AGE FACTOR in this assignment.

Few more additional points for direction

1. Clear introduction

• The write-up should clearly state the research questions/statement.
• Clearly statement of the purpose of literature review

2. Adequate background research

• Provide an overview of what has been written on a topic
• Provide an overview of key concepts
• Inclusion of any theory that you have identified in your search

3. Description of the approach

• Description of the process followed in reviewing of the literature
• Description of sources

4. Discussion
5. Themes
6. Chronology
7. Debate between Schools of thought

• I would recommend to you any two of the above two approaches

Example : How does shopping behavior influenced by age ?

                 Who spend more money ( adult, older people, ext. ) ?

5. Conclusion
6. Identifying gaps
7. Contributions
8. Direction for future study

• All three aspects must be covered

6. Logical presentation of thoughts, clarity of thoughts and expressions.

7. Overall discussion and arguments. –flow, grammar, report/write up presentation