“We spend so much time interacting with brands that we can equate them to the relationships that we have with people in our lives. We meet, we fall in love, we settle down, we fall out of love, and sometimes we separate or divorce.” DISCUSS.

This is an essay based on scholarly journal article research, theory and critical evaluation/synthesis (not mere description). You must support your answer with a minimum of 6 journal articles (can be peer reviewed or otherwise but must be from sources classified as Journals). The essays upper word limit is 2,500 words. There is no minimum word limit. The upper word limit is strict. NB. The word limit does not include; title page/cover page, sub-headings, reference list (it does include in-text citations), appendix.