2000 words (1.5 line spacing with 12 point Times Roman font) including all diagrams, tables and references.

40%

Write the essay on your chosen Multinational Enterprise.

What is your chosen firm’s competitive advantage? And is its competitive advantage sustainable in the long-term?

This is an individual assignment. Provide the full essay on your chosen Multinational Enterprise making use of the material from the whole unit that is most relevant to your chosen case. The emphasis needs to be on the analysis of issues confronting the firm and you need to use the theories and approaches of this unit to address these issues.

The later chapters of the text complete the coverage of the business environment and cover topics more focused on the behaviour, operations and management of international firms. You need to use the topics in these chapters to assess the relevance of these concepts to your chosen case.

We will highlight many of the potential issues facing MNEs in class and the Moodle site may be used to offer supplementary guidance if required.