Write the essay on your chosen Multinational Enterprise.
What is your chosen firm’s competitive advantage? And is its competitive advantage sustainable in the
long-term?
This is an individual assignment. Provide the full essay on your chosen Multinational Enterprise making use of
the material from the whole unit that is most relevant to your chosen case. The emphasis needs to be on the
analysis of issues confronting the firm and you need to use the theories and approaches of this unit to address
these issues.
The later chapters of the text complete the coverage of the business environment and cover topics more focused
on the behaviour, operations and management of international firms. You need to use the topics in these chapters
to assess the relevance of these concepts to your chosen case.
We will highlight many of the potential issues facing MNEs in class and the Moodle site may be used to offer
supplementary guidance if required.