Why Kodak Failed

: “Why Kodak Failed”

Answer the following questions related to Kodak in your project paper. Please answer each of the numbered reasons and make them section headings of the paper. Also make the survival strategy a section heading. So there will be six headings including the Introduction and Summary/conclusion.

1. Describe the three major reasons Kodak failed and include for each the reasons mentioned below:
1. Reason 1: Within each reason, identify and clearly connect the reasons for failure with concepts from the class.
2. Reason 2
3. Reason 3

2. After examining the above factors, what should Kodak’s strategy have done to survive?

The references at the bottom of this page should be helpful in answering these questions. You may use any other references as well. In the text of the paper to support your arguments, use quotations from any of the references. The quotations should be put in quotes and use superscripts referring to the citations in the Endnotes. The Endnote should have a web link to the referenced article and the page number of the quote in the reference. Please use the MLA citation format. The MLA format can be done easily using the Endnotes feature of Microsoft Word that will insert the superscript after the quotation and create a corresponding reference at the end of the paper.

There should be no discussion about this topic between students during paper preparation.
 The paper should have:
 A cover page with the title above, your name, course, instructor, and date
 Headings for the Introduction (1 page text), each question above, and the Summary/Conclusion..
 6 pages of text minimum, double spaced, not including figures, cover page, or Endnotes.
 Summary/conclusion (1 page)
 No more than 10 pages with figures, Endnotes, and cover page.
 References
 http://blogs.wsj.com/source/2012/02/26/the-demise-of-kodak-five-reasons/
 http://www.forbes.com/sites/johnkotter/2012/05/02/barriers-to-change-the-real-reason-behind-the-kodak-downfall/
 http://www.forbes.com/sites/chunkamui/2012/01/18/how-kodak-failed/
 http://www.cbsnews.com/news/why-kodak-failed-and-how-to-avoid-the-same-fate/
 http://www.marketwatch.com/story/failed-strategies-and-the-death-of-kodak-2012-08-24

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