You are Marketing Manager for Bud Beer, produced by the Budweiser Division of

Second Homework Assignment Economics 120 Spring 2019
You are Marketing Manager for Bud Beer, produced by the Budweiser Division of
Anheuser-Busch, the brewing company with the highest market share in the United States. The
second-highest market share belongs to Miller’s Beer, produced by Miller Brewer Company. So you know that Miller’s is your most-important competitor. You also know that watching football on TV makes beer more enjoyable. Therefore Bud sales (the demand for Bud Beer—quantity of Bud Beer demanded, number of six-packs per week) depends on the price of Bud

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